A new way ti identify the parameters of viscoelastic model of rubber, and the application of FEM for analyzing dynamic characterisics of rubber produxts were predented.The method to analyze dynamic characteristics of ribber products was studied. Anti-optimization method using the muilt-object optimization software ISIGHT,integrated with the ANSYS and MATLAB was introduced to identify the parameters of viscoelastic model of rubber. The method was also used to identify the parameters of viscoelastic model of a certain type of rubber metal rings. The results, compared with the exoerimental results, show that the approach is effective.